I’ve seen Nine Inch Nails play a pretty great live show, but I’ve just never been a huge fan. I’ve never felt that dark and angry about anything in my life. I enjoy Gothic themes, morose subject matter and all dark things, but I can only listen to a little bit of NIN before I start feeling depressed.
But after watching Trent Reznor become the most creative music marketer during our transition from web 2.0 to web 3.0, I’m wanting to become a true fan just so I can enjoy all of the cool things that Reznor and his design team are accomplishing.
I was interviewing Chris Walla from Death Cab for Cutie this morning and Walla said, “Ten years ago who would have thought that Nine Inch Nails would be at the forefront of music (marketing) technology?”
I didn’t fully understand why Walla was mentioning NIN…at least not until I watched this video hours later:
