SXSW panel report: A Dream Deferred: Black Rock

Posted: April 11th, 2009 | Author: black swan | Filed under: music | Tags: , , | 2 Comments »
Jimi Hendrix: one of the original outliers, he was better than twice as good, he was exponentially better than everyone else.

Jimi Hendrix setting his guitar on fire at the Monterrey Pop Festival: one of the original outliers, he was better than twice as good; he was exponentially better than everyone.

A Dream Deferred: Black Rock  was a panel at SXSW this year that I was determined not to miss as its subject matter is determinedly close to my heart and soul. I spoke with all of the panelists after it was over; I felt like they were kindred spirits; African American folks that are bold enough to be different, living out loud, embracing the very rock ‘n’ roll culture that the mainstream media would have you believe we did not create…when we did!

Before the anglo Cleveland DJ Alan Freed started using the term to market R&B, “rock ‘n’ roll” started as an African American slang term for sex. Chuck Berry, Jimi Hendrix, Arthur Lee, Bo Didley, Big Mama Thornton, Little Richard…African Americans made up some of the earliest pioneers of rock ‘n’ roll! It’s almost as if the scribes of popular culture tried to erase our creative history by omission.

The Thursday audience at the SXSW panel “A Dream Deferred: Black Rock” was a small but enthusiastic group of professors, musicians and music industry insiders that attempted to discover the roots of media marginalization of African American rock musicians.

“It’s no accident that this panel is happening this year,” said moderator and Princeton professor Kandia Crazy Horse, later referencing how the African American underground rock scene is beginning to bubble up into the popular culture. Crazy Horse noted the success of Bloc Party, TV On the Radio and a host of other black hipsters – or “Blipsters” as the New York Times cheekily dubbed them.

Princeton University professor Daphne Brooks noted that in the new age of President Barack Obama, where possibility appears limitless, artists like Santogold and TV On the Radio have graced the cover of Spin Magazine while their music reflects “anxious blackness that is alienated – and yet at the center of popular culture.” Brooks pointed to a black and white, independent film (which initially gained traction at SXSW 2008) called “Medicine For Melancholy,” noting that it was one of the first artistic mediums documenting the emerging “Generation Y” African American rockers, their hopes, thoughts dreams and scene.

Boldaslove.us blogger Rob Fields made an eloquent case that African American rock musicians began to lose parity during the 1970s as rock radio marketing executives figured out that there was money to be made in creating genre formats with specific playlists, as opposed to the genre-bending, free flowing AM radio stations of the 1960s.

“We’ve got to help audiences become more sophisticated,” he said after recalling how some of his African American friends will ask “Is that band Living Colour still around?” when “black rock” is mentioned as a genre.

“We’ve got to take our sista friends to rock shows,” Crazy Horse said. “And black folks … we need to take our children to (rock) shows, too” to expose them to the genre of music that African Americans had a heavy hand in creating.

“Context is key,” Duane Harriott said as the panelists almost unanimously agreed that when sample-heavy artists like Girl Talk mash-up everything with the kitchen sink and African American rock, young audiences consume that music without any idea of the original source material, unless they do their research.

Crazy Horse reminded the attendees that African Americans are not monolithic in their art; she noted that Public Enemy is still one of the most rockin’ bands around, and a perfect example of not necessarily being what people think of when the “black rock” genre is discussed.

Unfortunately many of the SXSW musicians that are a part of this emerging scene were likely still asleep during the 11 a.m. under-attended panel.

Additional suggested reading: Spin Magazine’s Black Rock: An Oral History

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2 Comments on “SXSW panel report: A Dream Deferred: Black Rock”

  1. 1 isabel said at 10:03 am on April 13th, 2009:

    While my culture is not monolithic either, it’s ironic that we have to be singular in our fervour to stress we’re not monolithic. But I’d hazard to guess that the life of migrant is a constant tug-o-war although I have a feeling that four or five generations from now (at most), racial differences won’t be an issue. We’d be too busy saving our planet by then.

  2. 2 Jesse said at 10:56 am on April 23rd, 2009:

    This is very interesting. I always thought those pejoratives (Oreo, Twinkie, etc) were making something out of nothing. I’ve been guilty of using the phrase “acting black” when I was referring to the culture, but to generalize that someone is “white on the inside” because of the things they are interested in seems particularly wrongheaded. Hopefully the next generation will clear that away.


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